EMOTIONAL INTELLIGENCE
NEGOTIATION SKILLS

Importance of Buzz | WOM Marketing

Leveraging Hubs | Gaining Customer Networks

The Return on Imagination

The Right Marketing Weapons

The Role of Public Relations

Purpose of Social Marketing

New Age Internet Marketing

Website Design & Development

Top Facebook Business Pages

Channels of Social Media Marketing  

Key Metrics of Digital Marketing

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Web Analytics

Online Reputation Management

BUZZ MARKETING & PR
DIGITAL MARKETING
SOCIAL MEDIA ENGAGEMENTS

DIGITAL MARKETING & PR MANAGEMENT

Ideation

De-risking Financially

Business Look & Design

Negotiation Framework

Understanding Business Models

Analysing Business Problems 

Business Decision Making

STARTING YOUR OWN BUSINESS
BUSINESS CASE STUDIES

NEW VENTURE PLANNING

Basics of Stock Markets

Key Valuation Metrics

Value Investing

GARP Investing

SIP Style Of Investing

Time Value of Money

Multi Criteria Matrix For Asset Evaluation

Investing In Diamonds-Gold-Real Estate   

Historical Perspective | Global Disaggregation

Dissecting The Indian Economy

VALUATIONS & STOCK INVESTING
CONTEMPORARY ECONOMIC SCENARIO
INTRODUCTION TO WEALTH MANAGEMENT 

CONTEMPORARY ECONOMICS & WEALTH MANAGEMENT 

CRITICAL FINANCIAL DECISIONS

ACCOUNTING & FINANCIAL MANAGEMENT

BASIC FINANCIAL FRAMEWORK

Annual Financial Statements

Direct & Indirect Expenses

The Cash-flow Statement

Working Capital Management

Depreciation & Amortisations

Break Even Point

Operating Leverage

Financial Leverage

Basic Costing Exercises 

Maslow & The Emotive Appeal of Brands
Metaphorical Embeds In Branding
Branding Archetypes
Freudian Insights     

Psychological Insights In Buying Behaviour
Social Anthropology of the Brand
Impact of Digital Invasion
Post Purchase Cognitive Dissonance Reduction    

4 P’s of Marketing     
Influencer-Buyer-Consumer     
Market Segmentation     
Product Positioning & Differentiation     
Product Life Cycle

DNA OF THE BRAND
INTRODUCTION TO MARKETING
INSIGHTS INTO CONSUMER BEHAVIOUR

MARKETING & BRANDING 

BLOCK 2

ACCOUNTING & FINANCIAL MANAGEMENT

8 SESSIONS

BLOCK 4

DIGITAL MARKETING & PR MANAGEMENT

14 SESSIONS

BLOCK 5

NEW VENTURE PLANNING

14 SESSIONS

BLOCK 6

EMOTIONAL INTELLIGENCE / NEGOTIATION SKILLS

4 SESSIONS

BLOCK 3

CONTEMPORARY ECONOMICS | WEALTH MANAGEMENT

10 SESSIONS

The course is spread over 6 Key Blocks ..


YWLP COURSE MIX

BLOCK 1

MARKETING & BRANDING 

10 SESSIONS

EMOTIONAL INTELLIGENCE / NEGOTIATION SKILLS

Forms of Business Organisations

Short-Listing a Business Idea

Estimating the Market Size

The Essence of the Business Plan

Pitching To Angels | Early Stage Firms | Valuation

MAKING YOUR BUSINESS BANKABLE

THE YOUNG WOMEN'S LEA​DERSHIP PROGRAM